Variable Data Printing
Connect with individual customers on a personal level with variable data printing services from Flyers&Leaflets.co.uk. Add individual elements to each printed flyer within your print run. Add unique voucher codes, discount codes, names, addresses and more!
What is variable data printing?
Variable data printing (VDP) means that you can create thousands of unique print items; each with a different message, image or graphic for every single recipient.
It is also known as variable information printing (VIP), variable imaging (VI) and sometimes variable data publishing – the possibilities of variable data printing for personalisation and customisation are endless.
What can you print with Variable Data Printing?
- Personalised messages to your loyal customers
- Mailing addresses – simply provide your customer database that will be shredded after use
- Branch-specific addresses & contact details – perfect for businesses that have multiple branches
- Targeted content for each market demographic or region – add local landmarks, lexicon or events
- Unique vouchers, discount codes & offers – target your customers with custom discount codes
- Staff headshots, local photography & other images – perfect for different branchesÂ
- Sequential numbering & verification codes – keep your services secure
- Personalised URLs & QR codes
Scratch cards with variable branches
How does variable data printing work?
Every variable data print run starts with a ‘static’ artwork design template and a set of unique data (such as lines of text, images and/or design elements) to be printed onto each product. Using digital printing software, the static artwork and variable data are printed simultaneously onto each individual item.
This means there’s no need to manually create multiple variations of your artwork – it’s all done for you!
What do I need to set up a VDP print run?
Setting up your artwork for variable data printing couldn’t be simpler. At the most basic level, all you need is a static artwork design file (with all the design elements which will remain the same across every single printed item) and a spreadsheet document which is saved as a CSV file with listings for all the unique data you’re looking to print.
What if I want to print unique images on each item?
Printing variable images is no hassle at all; simply add each image’s file name within your database, and send us a folder file with all your image files as well as your static artwork file and your database file.
If you have any trouble, our experts are always happy to help – just drop us a line.
How can I specify how VDP elements are arranged on my leaflet design?
You can either leave a note with your order at the checkout, or if you’re using InDesign Photoshop or Illustrator, you can add placeholder text or graphics on a separate layer to the rest of your design.
Either way, we’ll send you a digital proof of your design which will indicate where the VDP elements are placed and how they’ll look on your final printed design. If you need to adjust the design before going to print, simply let us know!
If you are unsure about variable data or have any questions then call us on 023 8087 8037 or email us.